Fido’s Bone Broth
email marketing
Co-Founder Renee’s lifelong passion for animal care began at age seven and led to founding Second Chance Animal Foundation, Inc. in 2022 to fund medical care for animals in need. To support this mission, she and her daughter Nicole created Fido’s Bone Broth, a high-quality dog product made with regenerative farming and expert herbalist input, promoting animal wellness and sustainable practices.
Location
Online
Visuals
Mark Robinson
Client
Fido’s Bone Broth
Services
Shopify Automation, Email Marketing
Status
Done
Sectors
Marketing
I designed and implemented an email marketing strategy for Fido’s Bone Broth to boost engagement, attract more subscribers, and increase sales. This included setting up Shopify automation for abandoned cart, abandoned checkout, and post-purchase sequences, ensuring a seamless customer experience.
Additionally, I configured Flodesk to send automated welcome emails and follow-ups to new subscribers. This approach helps build strong relationships with customers from the moment they join, fostering loyalty and encouraging future purchases.
